Search Engine Ranking

Is your website on the first page of the search results?

If not, the chances of potential clients finding you are slim. For your clients to find you instead of the competition, your website must be designed to make the search engines happy. To make your website a source of income instead of just an expense, it needs to be designed to make people happy.  Finding a balance between search engines and people can be a daunting task.

The eMarketing Strategist has been improving website rankings for over 7 years.  We’ve seen all the fads come and go and only use search engine optimization techniques today that will continue to work for you in the months and years to come.

Our search engine optimization process includes an initial project phase that gets your site to the top of the search results and a maintenance phase that keeps it there. Here’s how it works.

Research: Key Phrase, Online Competition & Website Rank-ability

What you need to do to get to the top of the search results is different for each website and key phrase.  One business website may be fairly simple to optimize while another may be a major undertaking.  The same is true for key phrases. One of your key phrases may be fairly easy to rank for while another can take a lot of effort over many months.  That’s why it’s important to get the lay of the land and figure out what you’re up against. 

We start the search engine optimization process by answering questions like:

• What key phrases should I be targeting?
• How often do people use my key phrases?
• How well does my site rank for my key phrases?
• Who is my online competition?
  (WARNING: Online competition can be very different than your offline competition!)
• What are the top ranking websites doing to rank #1 or #3 or #5?
• Are there any 800 lb. gorillas I don’t know about?
  (It happens more than you’d think!)
• What’s working for my website and what’s working against my website?

Plan: What Needs to Done?

Once we understand what we’re up against, we create a custom search engine optimization plan that answers the following questions:

• What needs to be done to improve my website’s rankings and get more website visitors?
• What (if any) portion of the website needs to be re-coded?
• How can we use the key phrases more in the copy?
• How can we make the copy more compelling to website visitors?
• How are we going to get more links to the website?
• What metrics do we need to measure and how are we going to do that?

Implement: Who’s Going to Do What?

Search engine optimization is like working out; you have to do it regularly to stay in shape. However, once the initial work is done, you or your staff can probably handle many of the ongoing tasks.  eMarketing Strategist staff will show you or your staff what needs to be done, how often and how to do it for maximum effect. 

If you don’t have the time or staff to handle ongoing search engine optimization tasks, we’ll do it for you.  We tell you what we’re going to do, why we’re doing it and exactly what it’s going to cost so you don’t get any mystery invoices.

Continuous Improvement:
What’s Working, What’s Not & What’s Next?

Search engine optimization is an evolving field and what worked last year may not work next year.  eMarketing Strategist will provide regular reports that show you what’s working and what needs to change. That way you can you know what you’re paying for, what it’s doing for you and what needs to be done to make sure your website stays at the top of the search engines.